‘Parvati’ has crossed 1.5 million short form video creations and has found an organic presence through covers, performances, school prayers, devotional gatherings and social media. The song’s growing cultural presence was further highlighted when Sadhu Tiwari performed ‘Parvati’ at a Bhajan Clubbing event in Delhi attended by Prime Minister Narendra Modi, while Vishal Chaturvedi also performed ‘Hriday Mein Jinke Sitaram’ and ‘Hanuman Chalisa’ at the event. Meanwhile, ‘Maine Tere Hi Bharose’, sung by Suneel Lodhi, has also gained massive traction. Other tracks, including ‘Jai Hanuman’, are also finding audiences across platforms.
