Born between 1981 and 1996 – Qazi, Mahhi and Amrapali are all Millenials who came of age during one of the biggest transitions in pop culture. They knew a world of entertainment which was not dependent on smartphones and social media. They built their careers when television and films were the primary routes to stardom, and are now operating in a world where a reality-show moment can become a reel within minutes. In many ways, thus, their Bigg Boss presence is less about age and more about adaptability. They know what it means and how to perform for a traditional television audience. They also understand that today’s audience consumes personalities through clips, memes, reels and online conversations. And inside the Bigg Boss house, all three are demonstrating different versions of that Millennial advantage.
