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Ternus said, “I think it’s something new and unique, right? But I think we didn’t want to just do what we’d seen other people do, which is sort of take two phone shapes and stick them together and then you get this weird square thing. We came at it from we want to build a large screen experience that feels right to us. And obviously we’ve been doing that for a long time with iPad. And so we knew kind of the shape, you know, we came up with this new aspect ratio.”