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The Food Safety & Standards Authority of India (FSSAI) told the Bombay High Court that it cannot permit the manufacturers of the brand Old Monk, to sell its product as “Rum” as it used “additional flavours.” A division bench of Acting Chief Justice Ravindra Ghuge and Justice Gautam Ankhad was informed that the Old Monk brand cannot be sold as a Rum as it does not uses the natural form of a rum. The makers, however, have agreed to re-label their product with the “Added Flavour” tag. “The addition of artificial and nature identical rum flavouring substances masks the natural characteristics and alters the true identity of the product, thereby rendering the product substandard under the applicable regulatory standards. Furthermore, calling such products as rum is misleading,” Additional Solicitor General Anil Singh submitted, citing the FSSAI affidavit.