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But the most important reason is the mythological story associated with it. The tradition is linked to Samudra Manthan and the emergence of the deadly poison called halahal. According to mythological legend, it was during the month of Sawan, the gods and demons churned the cosmic ocean in search of amrit. But, before the amrit appeared, a powerful poison called halahal emerged that had the capacity to destroy the Universe. Lord Shiva consumed the poison and held it in his throat.