Back-to-school shopping is no longer just about buying notebooks, backpacks and lunch boxes. Families today are juggling rising prices, hidden school expenses and an ever-growing list of must-have items. At the same time, artificial intelligence is now becoming a shopping companion, helping parents compare prices, build budgets and even choose between products. Thomas McMillan, Director of the Center for Retailing Innovation at Mays Business School, discussed how inflation, tariffs, AI and social media are reshaping shopping decisions. Keep on reading to know everything about what one of the top US retail experts had to say about this year’s back-to-school shopping season.
