On Sunday, Alia Bhatt and Sharvari went live on Instagram during what looked like a casual drive together. There was no announcement, no promotional build-up, and no countdown; they simply played a song from Alpha that no one had heard before. Bollywood promotions usually follow a fixed pattern of tease, release, and repeat, but the two actors did things very differently this time. The live session lasted barely 90 seconds, but in that short window, it was enough to get fans talking across the internet all at once. The session ended, but the conversation did not.
