Perhaps the most memorable example was the blue silk jersey wrap dress by Issa that Kate wore for her engagement announcement in 2010. Following her appearance, demand for the dress surged, and it quickly sold out. Several lesser-known brands have also benefited from Kate’s endorsement. Labels such as Beulah London, Eponine London, and Soru have seen a significant rise in visibility after being worn by the Princess. According to reports, products from these brands have attracted extensive waiting lists as shoppers rush to emulate her style.
