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The appetite is not entirely new. ‘Cain’s Jawbone’, Edward Powys Mathers’s notoriously difficult 1934 literary puzzle, asks readers to rearrange 100 pages and identify six murderers and their victims. Nearly nine decades later, TikTok revived it. A viral 2021 video helped send the book out of stock, and by late 2022 it had sold around 325,000 copies.