But a nutrition label is meant for something big and beyond just harmless humour. A big, fat red warning on the front of pack that help shoppers immediately see that the product is extremely high in one of the 3 nutrients mentioned in the proposal by FSSAI, sugar, salt and fats. The food authority’s latest crackdown also focuses on brands and products mentioned as 100% vegan, baked or healthy, as the actual nutritional value of the food item is nowhere near. So, even when a product does mention multigrain, baked, zero added or natural, and create a perception of healthiness, a red hexagon will give away the reality of the product’s nutritional value. This prominent warning could force shoppers to look beyond the marketing. Because, most grocery shopping isn’t a detailed nutritional audit. A simple visual warning works precisely because it requires less time and nutritional literacy.
