ChatGPT Among 3 New BCCI Sponsors; 44% Increase In Deals Worth ₹130 Crores

Ahead of the 2026-27 home season’s start, the Board of Control for Cricket in India (BCCI) has revealed the introduction of three new associate sponsors, which includes ChatGPT, SBI Life, and Campa. The Indian cricket governing body revealed that the deals are worth ₹130 crores, which they have revealed is a massive 44% increase from the previous cycle.

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