The hip is back, and this time, nobody is being shy about it! On runways and red carpets alike, silhouettes are ballooning outward at the waistline, hips pushed and padded into new prominence. But look closer, and something odd will hit you: this is not a body simply being allowed to exist as it is. It is a shape being built – padded, boned, cinched into place – at the exact moment the same industry is telling women to shrink through fad diets and drugs like Ozempic. So which one is it – is fashion finally making peace with curves, or has it simply invented a new shape to chase?
