The programme enables learners to conceptualise, build, launch and manage technology products with a strong focus on strategic decision-making, customer insight and cross-functional collaboration. It is suited for graduates aspiring to move into tech product management roles, entrepreneurs, early-career professionals, managers and marketing professionals seeking to understand the product management landscape across IoT, applications, digital products and technology-led services. Through the programme, learners will develop a clear understanding of product lines, product portfolios, user experience, product roadmaps, go-to-market planning and product lifecycle optimisation. They will also learn to design products that address market needs, improve user experience and deliver measurable business outcomes.
