BTS has once again turned a music video into a visual essay of emotions. Their latest release, NORMAL, is a new level of storytelling, diving into fame, privacy, identity, vulnerability, and healing with curated imagery. It seems every frame is constructed to be layered in symbolism, asking viewers to look beneath the surface and question what “normal” actually means for seven of the world’s biggest idols – RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook. In their ongoing ARIRANG era, the septet is out to not just reclaim their throne, but also cement their individual artistry, while staying put as a single unit. And they completely outshine.
