With just days left for the release of Alpha, anticipation surrounding the YRF Spy Universe film is at an all-time high. Starring Alia Bhatt and Sharvari in the lead, the action thriller has generated significant buzz (both good and bad) thanks to its action-packed trailer, its place within the popular spy universe and the promise of introducing a new female-led chapter to the franchise. Ahead of the release, reports suggest that Yash Raj Films has shared a detailed exhibition strategy with theatre owners, outlining show timings, ticket pricing and screen allocation plans for Alpha.
