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Banks are eyeing the student credit card segment to accumulate customers early in their financial journey, experts believe lenders are targeting the youth via low-limit, FD-backed and entry-level credit products as well. In fact analysts believe banks such as ICICI Bank, IDFC First Bank and some other lenders are simplifying the eligibility criteria, in some cases by reducing income requirements and urging for digitalisation in other cases by ensuring there is no credit history requirement or joining fee and significant cashback schemes to absorb the youth as customers.