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A separate Reuters/Ipsos poll, conducted between June 3 and June 8, adds another layer of concern for the White House. Trump’s approval among rural Americans has fallen to 50%, down from 60% in February 2025, the month he returned to office. Rural voters were central to his wins in 2016 and 2024. Losing ground there is not a minor footnote. The Reuters/Ipsos data ties the rural slide directly to frustration over the economy and the cost of everyday living.