Adding to his point, Lisa Mukhedkar, Founder and CEO, Aukera, said, “Today’s buyer is far more informed and understands that they have choices. They are no longer willing to compromise on size, cut, colour or quality to fit a budget. Lab-grown diamonds offer the same physical, chemical and optical properties as mined diamonds, while delivering significantly better value. Over the last few years, perception has moved from curiosity to acceptance. Consumers increasingly see lab-grown diamonds not as an alternative, but as a smarter way to buy diamonds.”
