BTS Jimin's Busan Family Cafe Faces Fresh Trademark Controversy After New 'Magnate' Sparks Confusion

For the unversed, in 2024, the business took a huge blow when Jimin’s father announced that the café would be renamed “ZM-ILLENNIAL.” At the time, reports suggested that the family had not trademarked the original “Magnate” name, allowing another party to obtain the rights to it. Consequently, the well-known café, which had been known to the public for years under its original name, was forced to change its identity.

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