A. We feel this MoU presents a chance to enhance the reach of India’s discovery and experience. We don’t see any challenges, but do see a number of new and interesting opportunities that lie ahead. India is a kaleidoscope of cultures, languages, traditions, heritage sites and tourist destinations. However, the travellers tend to prioritise only a few of them. We believe that there is an opportunity to put more of India on the travellers’ radar – but not just the big names, but lesser known destinations, the hidden heritage places and the regional experiences that are asking for a much broader audience.
