The most in-demand procedures read somewhat like a menu: Skin boosters, laser facials, microneedling, injectables, HIFU jaw contouring, PRP and polynucleotides. Dr Yadav says injectables, in particular, are booming because brides today want “impact” without looking artificial. Dr Patil notices something encouraging in this – the demand, she says, is “slowly moving away from wanting simply ‘fair skin'” toward healthy, hydrated, even-toned skin instead. Whether that is true reform or just a rebrand of the same insecurity is what some experts are now asking.
