In a recent judgment, Google has reportedly escaped a break up of its online ad business. According to Reuters, a US judge rejected the government’s demand to sell its ad exchange, AdX. This decision came after Google was facing pressure from the antitrust officials over its control of the technology that helps publishers sell online ads. However, the big tech will have to make changes to some of its business practices. Notably, the ruling has raised questions about how effectively US regulators can limit the power of Big Tech companies.
