Tata Motors has introduced Tata.Cars as the new identity for its passenger vehicle business. For customers, this does not mean Tata’s cars and SUVs are getting new names or badges. Instead, Tata.Cars will become the face of the passenger vehicle business across customer-facing channels such as showrooms, digital platforms as well as service touchpoints. The Tata ellipse on the vehicles stays, as do existing product names. Tata Motors Passenger Vehicles Limited will also continue as the legal entity for regulatory and statutory purposes. So, this is a change in how the business presents itself to customers rather than a change to the products themselves.
