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Kriti tied a rakhi, prayed for her sister, brought her dog into the family frame. And Ranaut’s response was to squint at her blouse and call the ad “intentionally creepy”, lecturing that a woman may have a closet full of options but should still know her “boundaries”. Others piled on behind her — the missing tilak, the absent aarti, the pooja thali that didn’t report for duty — as if a festival ships with a props checklist and a dress code none of us voted on.