From Bollywood To F1-Style Weekends: Pickleball World Cup Founders Reveal How Sport Could Enter Its Next Era
Pickleball may have built its extraordinary rise on accessibility, but its next chapter could look considerably more glamorous. Think destination tournaments, packed venues, music, fashion, celebrities and fans travelling across borders for an entire weekend built around the sport — much like Formula One has managed to turn a race into a global experience. That is the scale of the ambition Pickleball World Cup founders Hercilio and Miranda Cabieses are beginning to imagine. In the second part of their exclusive conversation with Pickleball Now, the duo spoke about pickleball’s lifestyle potential, India’s increasingly commercial ecosystem, the sport’s Olympic ambitions and why, amid all that growth and money, they don’t want pickleball to lose the innocence that made it special in the first place.