“Our ambition has to be growth; our ambition should never be to maintain the status quo. Because in this world, where population is growing, attention is getting disaggregated and affiliation is hard to sustain, if you’re not growing, you’re dying. There is obviously value in high-quality Test cricket. There is prestige, legacy and a sense of heritage associated with it, but if prestige, legacy and heritage are not made relevant and amplified, then the product can become burdensome.
