His public life, though, has been built on ideas and argument. Associated with the Rashtriya Swayamsevak Sangh since childhood, he became a prominent voice of Hindutva thought in Kerala, serving as convener of the Bharatiya Janata Party’s Intellectual Cell in the state and holding positions in several Sangh-linked bodies. He has also been a familiar presence in the Malayalam press and publishing world, associated over the years with Sangh-linked publications. An orator, writer and television commentator, he is a regular face on Malayalam news channels, and in recent years moved much of his commentary to a YouTube channel called Pathrika, where he built a large following for his views on politics and the courts. He counts among his long acquaintances well-known figures in the wider movement, and has travelled and spoken widely across the country.