Gen Z Is Spending More On Experiences: Travel Sees 2X Growth In Tier 2 And 3 India

This doesn’t mean young Indians have stopped spending on shopping or gadgets. Instead, priorities are evolving. Many consumers are becoming more selective about material purchases while setting aside larger budgets for travel, concerts, dining and other memorable experiences. For India’s travel industry, this presents a significant opportunity. As disposable incomes rise across smaller cities and digital payments become increasingly widespread, destinations that cater to young travellers, from mountain retreats and beach towns to cultural circuits and adventure hotspots, are likely to see continued demand.

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