Pickleball has become a unique offering among real estate developers, and M3M is one of the earliest to recognise its potential. Photo: AI generated
In India’s rapidly evolving urban landscape, the modern residential complex is no longer being sold merely through square footage, skyline views, or clubhouse luxury. Increasingly, developers are promoting something far more intangible – community. And in that emerging playbook, pickleball, the buzzing sport of the time, has become one of the most strategic tools.