K-pop girl groups LE SSERAFIM, ILLIT and KATSEYE’s unexpected collaboration single ICONIC BY MISTAKE has found its way to global charts. The track, which dropped on June 12, debuted at No. 38 on the Billboard Hot 100, kicking off its international charting journey on a positive note, and fans cannot keep calm. The music video has garnered over 40 million views in less than two weeks of its release and has been praised by viewers for its creative direction, symbolic imagery and unconventional take on beauty standards. The feat represents a major career milestone for all three groups, which are managed by HYBE’s multiple sub-labels. From Korean powerhouse LE SSERAFIM, to rookie sensation ILLIT and global girl group KATSEYE, this is touted to be a huge project of its time.
