Zee Confirms Talks With FIFA Over World Cup 2026 Rights In Major Relief For Football Fans In India

The deadlock over the broadcasting deal for the tournament in India had come down to the economics. As per a report by Reuters, FIFA had initially demanded $100 million from Indian broadcasters for the 2026 and 2030 editions of the tournament. Later, they reduced the demand to $60 million, which was the same price at which the rights were sold in 2022. The published information also revealed that Jiostar has been in negotiations, but they have only offered $20 million. Sony also held talks as per the same report but decided against making a bid.

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