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But why is the world so obsessed with what Haaland wears? Perhaps it is because his style is as unpredictable as his personality. One day, looking like a suave Milanese gentleman exuding sprezzatura. The next, he is spotted sporting oversized streetwear or quirky accessories. He isn’t afraid to show his real self, nor does he shy away from experimenting. That is what makes his wardrobe feel authentic rather than overly curated. It also explains why his style resonates with so many people. There is aspiration, but there are also pieces that feel attainable. It is this mix of confidence, humour and high fashion that has earned him a loyal following beyond football. At the moment, it is safe to say that Haaland is one of the most influential figures in fashion.