And so, social media has undeniably fueled the frenzy. Unboxing videos, charm-stacking tutorials, and “get ready with me” content featuring elaborate charm collections have racked up millions of views. Add in doing so, major luxury houses have released their own versions – some retailing for hundreds of dollars – and it’s clear this is not just a passing niche interest. Charms have become collectible, shareable, and, most importantly, Instagrammable!
