Young entrepreneurs today are increasingly turning to unconventional marketing tactics to promote their startups, and many of these creative ideas are finding viral success online. In one such instance, a woman used the women-only coach of the Delhi Metro to promote her makeup startup, a move that quickly caught the internet’s attention, with many users praising her initiative.
The entire incident was captured on video and shared on Instagram by a user identified as Saisha (@saishxa). In the clip, the woman can be seen recording herself at a Delhi Metro station as she says, “You know what I do not see in this metro station? A girl letting everyone know about her startup. But what are we going to do? We’re going to tell people about it. What’s better than a women’s-only compartment to actually promote your makeup? Am I allowed to do this? I don’t know. How are we gonna do this? F** yeah.”
The video then cuts to her standing inside the women’s compartment of the Delhi Metro, where she introduces her makeup brand and explains its products to fellow passengers. She can be seen addressing commuters while showcasing the startup and sharing details about the business.
Later in the video, she reflects on the experience, saying, “Did we get any response? No. Maza aaya? Yes.” However, towards the end of the clip, a text overlay reveals a positive outcome. It reads, “But then, one sweetheart wanted to know about the brand, tried the blushes, and even got one of them.”
The video was captioned, “A startup will have you in places and random pep talks you never saw coming.”
Since being posted, the video has gone viral and attracted a wide range of reactions online. Most users applauded the woman’s confidence and creativity, with many calling the idea inspiring for small business owners.
One user commented, “I’m gonna copy this idea.” Another wrote, “I want this to be normalised so that small Indian startups can survive. So sharing, resharing, liking, sending to my friends, and watching it nth time. Go girl.”
A third user remarked, “Would’ve cheered for you so loudly if I were there.”