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The same thinking shapes LOYA at Taj West End, IHCL’s signature North Indian restaurant inspired by the cultures and craftsmanship of the Himalayan foothills. Rather than relying on literal cultural references, the restaurant interprets the region’s heritage through subtle design cues that extend across its architecture, cuisine, service and workwear. For Taljinder Singh, SVP and Brand Custodian at IHCL, authenticity lies in capturing the essence of a place rather than recreating its outward appearance. The workwear, therefore, becomes another expression of the restaurant’s larger design language, allowing its inspiration to be felt without reducing it to costume.