Fashion and Sport Have Teamed Up to Become the Ultimate Power Players

Inc. reported that the German sportswear giant revealed that, of the 14 partner federations competing in this summer’s World Cup, a powerhouse group of passionate fanbases and perennial contenders that includes Spain, Argentina, Colombia, Belgium, Germany and Japan, Mexico generated the highest number of orders. While the company declined to comment on exact figures, multiple reports estimate that more than three million jerseys have been sold since the tournament began last month.

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