Why Dyson Believes Great Products Start With Problems, Not Ideas

“In some ways, they’re doing more harm than good,” he says, and there’s no judgment in his voice, just observation. But that observation led to something concrete: the continuous self-cleaning roller systems now across Dyson’s clean-and-wash products. These systems hydrate the roller, replenish clean water, scrape away dirty water. The mop cleans itself as it works.

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