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Healthy snacking has gone through several phases over the last decade. First came low-fat snacks, then protein bars, then high-protein everything. In 2026, however, the spotlight has shifted to something much simpler: dates. The fruit, cultivated for thousands of years across the Middle East and North Africa, is enjoying an unexpected comeback. Scroll through social media and you’ll find recipes for stuffed dates, date bark, smoothies and homemade energy bites. Supermarkets are stocking more varieties than ever, while food brands are using date paste instead of refined sugar in snack bars and desserts.