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Tata Sierra has already crossed 10,000 deliveries since its November 2025 launch and it seems to be giving a tough competition to the Kia Seltos, a car that’s spent years as the default pick in this segment. That’s worth paying attention to if you’re currently torn between the two because their ex-showroom starting prices sit barely Rs 50,000 apart, Rs 11.49 lakh for the Sierra against Rs 11 lakh for the Seltos. At that kind of gap, the badge on the bonnet stops mattering much. What actually matters is which one gives you more car for roughly the same money and that’s a question worth digging into properly before you book either one.