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When one thinks of jerseys and gameplay apparel, the mind immediately runs to giants like Nike, Adidas and Puma, all names which have historically dominated the sports arena – first on account of their performance cred, and eventually over the years, for the light hand of stylisation involved in dressing players across the board. That being said, times have changed. The only thing driving presence right now, is visibility. This goes a long way in explaining how each player worth their salt stands monetised as a walking catalogue for brand power. And if the FIFA World Cup 2026 has made one thing clear – it’s that luxury fashion houses are well on their way to dominating fields beyond just the runway.