Few business leaders make predictions quite like Elon Musk. Whether he’s talking about self-driving cars, colonising Mars, brain-computer interfaces or robot workers, the billionaire has built a reputation for setting ambitious goals and equally ambitious timelines. But a new analysis from The New York Times suggests that meeting those deadlines has often proved much harder than announcing them. According to the publication, which reviewed more than 69,000 social media posts, interviews and public statements made by Musk over the past 15 years, the billionaire set hundreds of future-facing business goals across companies, including Tesla, SpaceX, Neuralink, xAI, X and The Boring Company.