The Underrated Brilliance Of Tim Cook

I have seen Tim Cook up close thrice. The first time was when he arrived in India to open Apple’s first retail store — navigating through the humidity and chaos of Mumbai with a lot of grace. Then, twice more at Apple Park in Cupertino: once during the iPhone 16 launch and again during last year’s WWDC. On all three occasions, despite the deafening roar of the “fanboy” crowds and the immense pressure of a trillion-dollar market cap, what stood out was his preternatural calm, a searing clarity in thought, and a genuine, boyish excitement about what was about to unfold.

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