Commenting on this association & the new campaign, Mr. Rohan Jain, Managing Director, WonderWorks Pvt Ltd said “Ziggy was created with the vision of bringing something distinctive and exciting to the packaged cakes category. With Ziggy Donut Cake, we introduced a unique product format that combines the fun of a donut with the softness and indulgence of a cake. This association with Shahid Kapoor marks an important milestone in Ziggy’s next phase of growth as the brand looks to accelerate its reach and consumption across India. Known for his evergreen youthful energy, expressive screen presence and wide family appeal, Shahid is the perfect fit for the brand and we are super excited to have him as the face of our new campaign.”
