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As per Bloomberg’s Mark Gurman, Apple is likely to launch the iPhone 18 lineup on September 9, while Google has already confirmed its Made by Google event for August 12. As for pricing, the Pixel 11 Pro XL is expected to launch in India at around Rs. 1,29,999, while leaks suggest the iPhone 18 Pro Max could be priced between Rs. 1,54,900 and Rs. 1,70,900, reflecting rising component costs.